After nearly 30 years, Battle Ground Public Schools has a new logo
Our district needed a fresh logo that better represents our strategic plan and focus on working better together with our community. The new logo is a clean, modern representation of the district that will represent BGPS well in the future. It captures a number of important connections:
The trees are a nod to our timber history
.
The general shape of the two trees fits inside the geographical shape
of our district.
The tree branches are connected in the middle to symbolize unity
between the north and south ends of the district.
The two trees also represent an older and younger figure.
How we got here
The rebranding process began with a look back at the history of the district’s visual identity.
From there, the district’s communications department conducted research into people’s perceptions of the district, meeting with a student advisory group and steering committee of staff members and parents to collect input. In addition, a public survey gathered input from more than 200 people, including staff members, students and parents/guardians.
Survey respondents chose from several possible words to describe the district. The most highly ranked words were:
Supportive
Nurturing
Down-to-earth
Passionate
Loyal
This feedback helped drive the look and feel of the new identity.
With some creativity, our new logo mark more accurately reflects our amazing students, staff and families as well as the many communities that we serve.
Thank you to everyone who participated in the process of bringing our new logo to life!